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Award-Winning PR Executive Deborah Weinstein Introduces Colleague George Rosenberg's CAPRSA Presentation
When I attended my first PRSA Couneslors Academy Conference last year, I connected with a staggering number of incredibly accomplished and genuinely helpful and kind-hearted public relations executives. It seemed almost inconceivable that such a talented group of top-level professionals would be so welcoming to a "newbie".
Two of the people who selflessly shared their time mentoring and advising me were Deborah Weinstein, President and Co-Founder of the award-winning Strategic Objectives and George Rosenberg, Founder and Principal of the Rosenberg Group. As luck would have it, George was actually designated as my "buddy" for the conference. Talk about beginner's luck!
I am honored to host Deborah as a guest blogger this week, as she provides an introduction to George's conference presentation on Monday, May 5th. For more CAPRSA Conference information visit the website (or follow on Facebook and Twitter).
George Rosenberg: Seven Danger Signs of the Agency Management Trap -
and HOW to Escape
Monday, May 5 at 8:00 – 9:15 am
A longtime attendee, supporter and friend of Counselors Academy, George Rosenberg,
APR, brings a lifetime of PR agency and business-building experience to his breakout
session “Seven Danger Signs of the Agency Management Trap -
and How to Escape,” at CAprsa The Keys to Agency Business on May 5, in Key West.
Founder and Principal of The Rosenberg Group Inc., www.georgerosenberg.com,
George Rosenberg is an experienced counselor, strategist, and business advisor who
provides consulting and coaching services to public relations and integrated
communications firms across North America.
George has enjoyed a long and distinguished career in the public relations world, including
President and CEO of Cohn & Wolfe and a variety of account and management positions at
Burson Marsteller. He founded The Rosenberg Group in 2002 to help PR agency leaders
better focus on visioning, strategic planning, and how to manage firm growth, leadership,
human resources, and operational issues. He also coaches key agency members on how to
improve leadership and develop better management skills.
George works with numerous Counselors Academy member firms, start-ups, virtual firms,
and sole practitioners who want to grow their practice.
Read more from Deborah about #CAPRSA in her latest post for Strategic Objectives: Rites of Spring Why PR Agency Leaders NEED Counselor's Academy.
Upcoming PRSA Counselor's Academy - May 4-6 Key West, FL
Welcome to my shameless plug for the upcoming PRSA Counselor's Academy Spring Conference scheduled for May 4-6 in Key West, Florida.
I attended the conference for the first time last year, and it was a truly extraordinary experience. I'll be posting more about my "newbie" experience in the next few weeks. It truly was one of the top professional experiences of my career. More about that later...
The theme this year is The Keys to Agency Management. (Clever little play on words, eh?)
As managers, we rely on research and instinct daily. I'll quickly employ a little of both to help persuade you to join us this year.
Research tells me that May in the Keys registers average highs around 85 degrees and average lows around 70 degrees. With 13 glorious hours of daylight.
Instinct tells me this conference will be attended by an array of brilliantly fascinating people who can toss back a few margaritas as adeptly as they can redirect a haywire press conference.
Yet again, the conference schedule is full of amazingly talented and inspirational speakers. The networking will be top-notch. And did I mention: May? Key West? 85 degrees?
Read more details and register on the conference website.
We'll be posting speaker interview and blogs for the next 10 weeks. Please stay tuned via this website, Facebook and Twitter (@caprsa and #CAPRSA). Spread the word. Knowledge (and Cinco de Mayo parties) are always best when shared.
Do yourself a favor and don't wait 10 weeks to register. Go ahead. In the words of the great Tom Haverford (fellow South Carolina native and public relations mastermind): "Treat Yo Self". Best Conference of the Year.